October 9, 2009 0

One Sheet Madness

By michael lavine in

Well you win some and you lose some, but in the one sheet business you mostly lose. in the year 2000, I went on a series of meetings in Los Angeles. 200px-Whip_it2First I went to CREW Creative and I marveled at the wall filled with over 50 different fully fleshed out comps for the movie “A beautiful Mind“, then I went to New Wave Creative and I saw over 50 more comps for “A Beautiful Mind”, then I went a third agency (forgive me but I cant remember the name) and saw over 50 more comps for “A Beautiful Mind” I’d never seen so many pictures of Russell Crow in my whole life. It was explained to me that it was “normal” for a studio to hire 3 different design companies to compete against each other for one movie poster. I was flabbergasted. I have since been involved is several one sheets that have been frankensteined beyond recognition so when I was asked to shoot Ellen Page for the WHIPIT poster I knew what I was getting myself into. Anyway, to make a long story short, our images did not make the final poster which of course is very disappointing, but I am happy to be able to present some of the wonderful comps that were designed by Christian Struzan and XL.

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